- Ad Campaigns -
Why is quality content critical for your digital campaigns?
A showcase of digital ads from Eagle Brook Church.
Ad copy by Stephanie Foertsch
#1 Headlines that draw in the right people.
When it comes to digital ad campaigns, it’s crucial to understand how content is displayed in different spaces.
Google, Facebook, Instagram, and YouTube all require a separate, thoughtful approach.
This includes everything from character limits to behavior patterns on each platform.
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#2 Content that compels.
Ad copy for a message series at Eagle Brook Church that was geared toward people skeptical of Christianity:
Have questions about Christianity? You’re not alone. We surveyed hundreds of people and told them to be honest—what’s your biggest question about faith, God, and Christianity? We’re diving into the top five.
New series begins April 10/11. Ready to join in? Follow the link to watch online.
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#3 Calls to action that create conversions.
Each stop in the ad journey has a specific purpose.
The ads’ goal for the message series referenced above was to lead someone to a landing page.
Once they got there, the goal of the landing page was to have them attend a church service online or in person.
Specific calls to action at every step created a journey that made sense for the user & created measurable data points for the team.