- Web -

#1 It drives SEO.

From the headers to the body copy—when a website is optimized, you’ll increase your search engine rankings and discoverability. This leads to more views and more opportunities to have people join your mission.

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#2 It draws in your target audience.

Target audience for Eagle Brook’s Easter page:

Disconnected Christian who hasn’t attended church since the pandemic began.

Targeted introductory copy:

Easter is more than chocolate bunnies and egg hunts. Don’t get us wrong, we’re definitely here for all of that. But the story of Easter—well that changed everything. Why? Because your life—the easy, hard, and everything in between—is exactly why Jesus came to earth, died, and rose again.

And because of what He did,
you can experience hope in any situation.

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#3 It creates a compelling journey.

Here’s a rundown of the webpage user journey.

Section 1: Celebrate Easter at Eagle Brook Church

Speak to the target audience’s desire for connection and hope during a challenging year.

Section 2: A Message From Jason Strand

Create a personal connection with the audience through a video from Eagle Brook’s senior pastor.

Section 3: Times & Locations

Make the most important information easy to navigate and plus it with an “add to calendar” feature.

Section 4: Coming Up After Easter

Pique the audience’s curiosity with a preview of what’s coming up after the Easter weekend is over.

Section 5: Some Things to Know

Anticipate and answer any questions that might prevent someone from attending an Easter service.